Wednesday, 4 January 2012

BBC2 Ident ideas

For this assignment we have been asked to create our own BBC 2 advert, these short quirky creative adverts are shown briefly in between programmes to reinforce the brand identity of BBC 2.

 Assignment aims:
 - To develop understanding of studio/location techniques for moving imagery media productions
 - To develop design methods, techniques and technologies
 - To produce experimental studio/day light lighting techniques
 - To develop skils when filming with a DV digital and tripod/flip camera
 - To develop skills when editing with video software and audio techniques

For the first time, we are working in groups and have our own role to play in the group, these are:

Camera man - Danie Jones
Lighting technician - Tisha Hawkins
Prop stylist - Sammy Bebbington 
Set designer  - Molly Burton (me)
Editor - Jordon Axford

We have given each other a part to play but we will all have and input and opinion for everything in the advert rather than working on our own for each role, this will benefit everyone because it means less stress for everyone and more teamwork.
The team leader of the group has been appointed to me  as decided by the group members. As the team leader, I will coordinate the project and ensure all tasks are smoothly completed. We are all collectively responsible for the whole of the project and helping each other at every stage.
The Filming of the ident will take place within the studio using the new flip video cameras and the footage will be edited using iMovie or Final Cut Pro. 
We have to be as creative as possible within these following limitations:
1 - We must include the number "2" within our ident and all associated props must be created to a very high standard.
2 - The ident must last for approximately 10-3- seconds and be saved as a .Mov file. Playable in quick time.
3 - The sound must be ambient in nature and appropriate for out theme, also no voiceover or any inappropriate music.
4- Our idea must be practically possible, If it isn't then our idea may fail, so as a team we must thing it through, planing is essential along with good time management. 
Research
For our research we must search other tv, film ,adverts and also youtube.
Materials:
Cardboard - to make the "2" 
pencil - for measurements
Paint - to paint the "2"
a tray or box - to drop the "2" into
Skittles - lots of bags of skittles for colour and drop the "2" 

Main Idea
For our main idea, we think that dropping a white painted "2" into a box of skittles so that when the "2" hits the box of skittles, the skittles fly everywhere and make a good effect. When The dull colour of white hits the big box of multicoloured skittles, it will give a good effect because the "2" will stand out and the coloured sweets will fly everywhere. 



No comments:

Post a Comment